Brand identity and digital design for founder-led companies
Eight years independent, forty-plus launched identities, one stubborn belief: great brands come from conversations, not committees.
What I help with
Brand identity
Naming · positioning · logo system · type · color · guidelines. Standalone or part of a fuller rebrand.
Art direction
Campaigns, photography direction, illustration commissions, and the taste to know which ones to trust.
Editorial design
Books, magazines, long-form editorial sites, and annual reports that people actually read.
Years independent
Identities shipped
Countries of clients
D&AD pencils
“Sasha read our founder-team better than any brand agency we'd worked with. The identity came out so on-point it felt inevitable in hindsight.”
Anna Kowalski
CEO, Loopfield
“The rare designer who actually listens and then pushes back where it matters. Everything we shipped with her has aged better than we expected.”
Maya Reyes
Founder, Fernwood
“Hired her for a logo. Ended up with a full visual system, a book, and a new way of thinking about our company. Worth every cent.”
Derek Hoang
Head of Brand, Cobalt Labs
Studio dispatches · quarterly
A short letter four times a year — new work, process notes, and what I'm reading. No sales, ever.
No spam, ever. Unsubscribe anytime.
Have a project in mind?
I'm currently booking Q3. Send me the details — usually reply same day.